So, I am about 4 months into actively running my own Stella and Dot business and I have to say - I made the right choice! Not your average direct selling business with high pressure sales, tedious "parties" and countless hours making a buck - this is the next generation: social selling. And guess what? It's simple, fun and all about having a great time with some killer jewels!
Stella and Dot offers a way for women entrepreneurs to quickly become profitable and use media, technology and product as the foundation of their empire. In fact, earlier this year, Sequoia Capital, one of the most respected venture firms in the Silicon Valley did something very unexpected: they invested almost $40 million into Stella and Dot! With the majority of their investments dominating the public market - think Apple, Oracle and Google - they are a powerhouse, but a technology one, not a jewellery investment firm. WHY? Look no further than the founder of Stella and Dot, Jessica Herrin, or better still, watch this short clip from CNBC to find out:
http://www.cnbc.com/id/15840232/?video=3000011200&play=1
Social selling is a few steps past your mother's Mary Kay or Avon business. Get some on trend, high quality jewellery and then build a platform to sell that reaches an enormous amount of people. Give the Stylists the ability to access marketing and training at the click of a mouse, sell their business over giants like Facebook and set up their own e-boutique (in about 5 minutes) that is consistently updated and allows online easy purchases and you've got a start. And a great start it is! Finishing off year three, Stella and Dot averaged $104 Million in sales and is expected to blow away that mark in 2011. Hedging their bets that Stella and Dot will be the first direct sales business to break the $1 Billion mark in five years, the Executive have added the Publisher of IN Style magazine as their new CMO (Chief Marketing Officer) and recently scooped several designers from such fashion houses as Mark Jacobs to lead the way into their extended line of handbags - expected to launch Fall 2011!
In it's infancy still, Stella and Dot has only reached 0.5% of it's targeted audience in North America, so this is still ground floor opportunity. Finally, after a successful launch in London, UK and interview with British Vogue, Stella and Dot is set to launch in the UK by September 2011.
Interested in learning more or better still, jumping on this wagon? I'd personally LOVE to help you! I am opening the borders for anyone in Canada, The United States or the United Kingdom to reach out and join my team!
http://home.stelladot.com/luxejewels/stylist_info/opportunity
www.stelladot.com/sites/thegoods1
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