THE GOODS

We all know that the wedding industry has a license to print money.  But what I am happy to report is to see some major players in the "everyday" fashion world bridge the gap between tacky prom dresses hanging in the mall and designer gowns with mortgage-sized price tags.  I really think that couples are moving away from the expensive all-out weddings and focusing on having a more tailored and personal event that represents the couple, not what the latest Bridal magazine suggests.  Thank goodness, logic prevails! 

With that, for those about to say "I do" (and I wish this was around for our nuptials) be empowered by the almighty J. Crew.  Yes, I completely understand what I just wrote, and no, I did not have a seizure - Leave it to J. Crew to seam the gap between wedding attire and fashion. Its latest Fall 2010 wedding collection is the ultimate line for brides and everyone in the bridal party. Brides will undoubtedly fall head over heels in love with the brand’s top-notch fabrics—which hail from Europe’s most famous mills—and spectacular hand-made embroidery. And in true J Crew marketing style, as you browse the collection on the website, it offers you everything down to shorts and sneakers for the honeymoon!

http://www.jcrew.com/AST/Navigation/Wedding.jsp

The downside: for those who want the "try on the dress with the girls experience", the bridal boutique is located in New York.  That said, I can think of worse things than having to jet over to NYC for a few days to go shopping!  With the current seat sales (check out http://www.travelalerts.ca/) and lack of inspiration sometimes found in our local stores, it's a great option!

Here is a snapshot on what J. Crew offers in their Fall 2010 line:

A beautiful embossed organza gown

A silk chiffon, dreamy dress

Silk taffeta for the more traditional

A silk tricotine gown

I wonder what mastermind line will be next to break the barrier and offer those brides-to-be alternatives for their special day?  Until then, way to go J. Crew!