Simple ideas for fantastic Trunk Shows!

It is a busy time of year for everyone - networking events, Christmas cocktails and parties, excuses for gathering and eating at every corner and schedules crammed, trying to get everything done before the before the season ends!

I am still booking in tight for Stella and Dot Trunk Shows up until December 17th - the final date for Canadians to order SD items in time for Christmas.  With that, I can't believe how many people are raving about the line and interested to host their own trunk show!  Of course, it is always a great time to get together with friends and who doesn't like trying on jewellery in the comfort of their own home, with their own personal stylist and personal shopping experience?  The one hurdle people typically vocalize is that they think hosting a Trunk Show is a lot of work, preparation and expense.

Well, this blog is aimed to illustrate how easy a Stella Show can be!  We focus on several types of Trunk Shows when marketing your trunk show:

• The "girls night out" theme, typically held on a week night between 7-9pm
• The "kids and coffee" theme, where stay at home moms gather in the morning with or without their children, typically held during the week between 10am - 12pm
• The "get together" theme, typically held on the weekends between 2-4pm

Different themes for different audiences, and different preparations are no exception!  Here are a few examples of hosting for each theme:

• Girl's night out?  Think wine and cheese, literally!  Pick a favorite bottle of wine, be it sparkling, red or white and have a simple cheese, biscuit and fruit tray.  Done.

• Morning trunk shows scream for tea/coffee with a simple cookie, tea cake or biscotti.  Done.

• There are endless possibilities for the weekend trunk show.  From a brunch theme with mimosas and fruit or crepes, to coffee with coffeecake.  For an afternoon gathering, try a French theme of sparkling wine with a tart or dainty tea cake, Italian prosecco and biscotti or a Spanish cava with ham and cantaloupe.

You might want to consider either savory food or sweet food - not both.  For example, my last Trunk Show was French themed, with a sparkling wine cocktail and an arrangement of french treats.  Savory might be a dip with vegetables, bruschetta, flatbreads or a simple appetizer!

Here are some simple dos and don'ts to keep in mind:

DON'T take too much time and effort - it takes away from the Show and the enjoyment of catching up with your girlfriends!

DON'T spend lots of money on expensive and extensive foods - people tend to graze happily on whatever is put out - they don't expect dinner to be served!

DON'T limit your guest list to fit your space.  Experience shows that only 1:4 will show up to a party during the busy holiday season, so invite everyone and you will not be disappointed!

DO enjoy a few hours with friends while knocking off a few items on your Christmas lists

DO invite as many people as possible - the more that come, the more order and the more earned jewellery for you!

DO expose your friends to this delightful, fun and classic line with it's no pressure sales shows - share the secret of the Stella and Dot line: an on-trend, NYC designed line!

If your December is booked already, do consider a January trunk show, where, believe it or not, sales can be quite high!  Why? Ladies often are in the mood to pick up what they didn't find under the tree, a great accessory to go with a newly acquired piece of clothing and take advantage of some great sales before the Spring line is launched!

If you are interested in booking, I'd love to throw the party for you!